The Power of ‘Us’
A new episode for those who have an appetite for psychology.
It is by two authors of a brand new book that I was interested to check out because it covers some of the biggest themes that hybrid working is going to impact – the issue of group identity. I genuinely think this is one of the biggest things that companies need to be thinking about right now.
As we discuss a lot of firms have thought about mission or values but the very best organisations create a sense of collective identity in their teams (and look this might be slightly different identity for different themes).
Identity is often seen to be something negative in politics or society – mainly because it is so expertly used by people we don’t like. But it’s incredibly powerful for any group – and understanding it is vital. Group identity is a big predictor of your likelihood of being vaccinated, clever nations like New Zealand used it to set about creating ‘a team of five million’ to fight the disease.