What is the secret to creativity? Jeremy Utley demystifies the art of ideas

How on earth can we have more creative ideas?

Jeremy Utley leads some of the most popular courses on creativity and innovation at the d.school of Stanford University. I was delighted to see that he was making his teaching of such popular courses available to a wider audience and chased him for an interview. This is one of his first interviews to talk about his brand new book Ideaflow.

In it he discusses the way to have good ideas, and why most of us aren’t willing to do what is required. I loved this discussion. Buy Ideaflow here – and find out more about Jeremy and his co-author, Perry Klebahn, here.

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About Bruce

Bruce Daisley is one of the UK’s most influential voices on fixing work, published in the Washington Post, Harvard Business Review, Wall Street Journal and The Guardian. His first book was a Sunday Times number 1 bestseller, and is now translated into 18 international editions. His second book, Fortitude, was described as ‘the best business book of 2022’ by the Financial Times.

Previously he spent over a decade running Twitter and YouTube (the latter at Google) for Europe, leaving Twitter as its most senior leader outside of the US.

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