Bruce’s presentation from IAB Engage
- More details on Zaha Hadid Architects: The firm’s employees are perhaps the most respected visionaries in their profession. In this interview they discuss how they are using AI tools like Dall-E and Midjourney to help them push the boundaries of their own imagination. I love the fact they used prompts asking Dall-E to suggest what a Zaha Hadid building might look like, it feels like a level of Inception. (Watch the presentation for more goodness, they talk about using game engines and projectors to help them realise space more fully which feels reminiscent of the creation of the Disney show The Mandalorian)
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